FOR IMMEDIATE RELEASE
September 22, 2022
49ERS TAP TEMPUS EX TECHNOLOGY TO BRING INNOVATIVE SOLUTIONS TO FANS AND THE TEAM
49ers set as first NFL club to capitalize on the startup’s revolutionary proprietary technology
SANTA CLARA, Calif. – Announced today, the San Francisco 49ers will be the first NFL club to capitalize on Tempus Ex Machina’s proprietary technology and create innovative solutions to deliver low-latency data and video for the team and its fans. The 49ers and Tempus Ex are exploring new opportunities across several club operational areas and will immediately begin to deploy several use cases during the 2022 NFL season.
By utilizing Tempus Ex’s FusionFeed technology, the 49ers will have access to an unprecedented volume of bespoke game highlights for distribution across their digital and social media channels. Additionally, Tempus Ex will create new opportunities for the 49ers and its partners to engage with fans using near real time data and video from games. Tempus Ex technology is already deployed at all NFL stadiums, including Levi’s® Stadium.
“We are always looking for new and innovative ways to enrich the fan experience." said David Eisenberg, 49ers VP of digital & social marketing. “By partnering with Tempus Ex, we are poised to develop new, immersive digital interactions that will offer fans an entirely new perspective on the game."
“It is no surprise that the 49ers will represent our first NFL commercial client with how they prioritize innovation to deliver enhanced results across their organization. Our aligned visions will provide the underlying technology that powers brand-new ways for fans to interact with their favorite team,” said Sidhant Rao, Tempus Ex Machina head of revenue and partnerships. “The 49ers have proven to be great strategic partners with innovative leadership and have already put together new use cases for our technology.”
About the San Francisco 49ers
The San Francisco 49ers, owned by Denise and John York, currently play in the NFC West division and have won five Super Bowl trophies including Super Bowl XVI, XIX, XXIII, XXIV, and XXIX. The franchise also has seven conference championships and 20 divisional championships and was the first major league professional sports team to be based in San Francisco over 75 years ago. Please visit 49ers.com and follow the 49ers on Facebook and Twitter @49ers.
About Tempus Ex
Tempus Ex Machina is a cutting-edge technology company revolutionizing the sports and entertainment industry. Merging sports, video, and data with innovation and accessibility, Tempus Ex technology enables the creation of new interactive experiences around live events. Harnessing the latest AI, machine learning, and data science technologies, Tempus Ex has partnered with the National Football League and other premier global sports leagues and conferences, broadcasters, gaming companies and world-class athletes to deliver cutting-edge solutions that will forever change the sports consumption experience. Most recently, Tempus Ex partnered with the Pac-12 collegiate conference in a first-ever, all-encompassing data technology partnership. The first groundbreaking commercial deal enabled by Tempus Ex’s technology allows Pac-12 student-athletes to monetize automatically-generated bespoke highlights on Twitter. Tempus Ex Machina closed its Series B fundraising round in 2021, led by Silver Lake and Endeavor, both leaders in global technology and entertainment-driven investment. Andreessen Horowitz, General Catalyst, and Silver Lake have all led previous funding rounds.
Roger Hacker – San Francisco 49ers
Roger.Hacker@49ers.com | 408.649.8824
Megan Hanson – Tempus Ex Machina
megan@tempus-ex.com | 701.640.1173